Summary: Brand Modi stayed strong throughout but came under pressure in the wake of the shocks brought on by GST and demonetisation. On the field, Brand Virat was unstoppable, going from strength to strength and threatening comparisons with the great Sachin much earlier than anyone anticipated. This Rahul was aggressive and funny, and challenged Brand Modi head on.Brand Kejriwal went quiet, dropping beneath the radar this year. It was the year when we received Facebook requests and motivational WhatsApp messages from our electricians, plumbers and drivers, as they discovered the joys of joining the digital world. As the digital footprint spread outwards, the masses learnt to pay money through their Paytm accounts.
The year began with Donald Trump being sworn in as president of the United States and ended with the wedding of Virat Kohli and Anushka Sharma (with plenty else happening in between). So, how did 2017 fare? Who were the winners and losers?According to the Chinese calendar, it was the year of the rooster. Which rings true because the people/brands that made news were the ones who also made the loudest noise – even if it was not the most pleasing to the ears.2017 was the year when India truly became a digital democracy. As the digital footprint spread outwards, the masses learnt to pay money through their Paytm accounts , As Reported By TOI.
According to the Newspaper, It was the year when we received Facebook requests and motivational WhatsApp messages from our electricians, plumbers and drivers, as they discovered the joys of joining the digital world. But it was also the year when being connected acquired a new meaning for Indians — connected not via the internet but to Aadhaar At the same time, trolling became a national pastime, reaching epidemic proportions. We trolled our politicians, our journalists, our celebrities, our brands — we trolled everyone who could be trolled.Attention, already divided between multiple screens (TV, phone, PC) got further splintered into the five windows of Facebook, WhatsApp, Instagram, Twitter and SMS, as brands struggled to gatecrash the attention of consumers.